Subashini Vanangamudi
I am the Executive Director of Apex Laboratories Pvt. Ltd. and head of Green Milk Concepts (GMC) — a herbal wellness brand built on my father’s vision to combine the wisdom of Ayurveda and Siddha with the rigor of modern science.
Since 2018, I have led GMC’s transformation — expanding from a doctor‑prescribed Indian brand into an e‑commerce‑driven wellness name with a global presence. We focus on evidence‑based Ayurveda and Siddha, working to break the myths of these systems being “alternative medicine” and positioning Indian herbal medicine as mainstream preventive healthcare.
To bring this mission to the world, I founded Vanan Herbals in The Hague, introducing India’s rich herbal heritage to Europe and the U.S. Guided by our Tamil motto “Varum Mun Kapom” — “Prevention Before Cure” — we are committed to building a healthier, more sustainable future.
Recognitions include the Top 40 under 40 EU‑India Young Leaders Award (European Commission, Brussels), the Award of Excellence from the Tamil Entrepreneurs Forum, and the AYUSH Excellence Award for contributions during COVID‑19.
R. Sridhar
VP - Sales & Marketing
Raghavan Parthasarathy
DGM & Head of Marketing
Dr. M. Vijayakumar
Asst. GM - R&D Head
K.R. Karthikeyan
Lead Scientist – R&D
Amruthavalli G.V
Lead Scientist – R&D
R. Sridhar, having 40 years of experience with sales and marketing functions in the pharma industry.
A thorough pharma professional with a science graduate background, grown from the level of Medical Representative to Vice-President.
Attended various management programs during the tenure and a customized course on Leadership Development Program organized by Great Lakes Institute of Management, Chennai.
Conducted various training programs addressing the sales team on improving their selling skills & techniques to become more successful.
Currently working as Vice-President looking after sales and marketing of Green Milk Concepts. Key responsibilities are to lead the sales team, develop sales & marketing strategies, manage customer relationships, oversee operations strategically and ensure organizational goals are achieved.
Excited & passionate about the role — the fusion of ancient wisdom with modern strategy, the opportunity to inspire health and sustainability, and the chance to lead growth in a meaningful, fast-evolving sector.
Mr. Raghavan embodies a wealth of experience and expertise in the pharmaceutical industry with over 34 years in both allopathy and Ayurveda. He brings a profound understanding of the intricacies of these fields.
He is the Marketing Head of the herbal division, responsible for developing and executing strategic marketing plans to promote Ayush products, enhance brand visibility, and drive sales. This includes market research, product positioning, digital and traditional marketing, managing advertising campaigns, and ensuring compliance with health regulations. He also coordinates with R&D, sales, and production teams to align marketing with product development and consumer needs.
What truly sets him apart is his unwavering passion for Ayurveda. He has been a fervent advocate for integrating Ayurveda into modern healthcare practices.
Furthermore, he has honed his leadership skills through various workshops and programs, including the Brand Manager Workshop and the Executive Development and Growth Excellence Program by Great Lakes.
He advocates natural, time-tested remedies that improve people's health and well-being — aligning marketing with a meaningful mission.
Dr. M. Vijayakumar, M. Pharm., Ph.D
Assistant General Manager – R&D (Head) | Expert in FMCG, Herbal Innovation & Phytocosmetics
Dr. M. Vijayakumar is a seasoned R&D leader with over 23 years of experience in herbal product innovation, specializing in proprietary Ayurvedic formulations, phytocosmetics (including skin care, hair care, and baby care), and herbal supplements. As the current Head of R&D – Herbal Division, he brings together strategic vision and scientific rigor to develop high-efficacy, nature-driven wellness and personal care solutions.
Earlier in his career, Dr. Vijayakumar held senior scientific roles in reputed herbal and wellness organizations, where he led the development and commercialization of a wide range of herbal formulations across pharmaceuticals, personal care, and nutraceutical categories. His work has consistently focused on translating traditional wisdom into clinically supported, consumer-ready products.
He also served as a Scientist at the CSIR–National Botanical Research Institute (NBRI), Government of India, where he led major research projects, including collaborative initiatives with academic institutions. His work encompassed pharmacological and toxicological evaluations and the establishment of pilot-scale production systems for the development and translation of herbal innovations.
Dr. Vijayakumar is highly regarded for his in-depth knowledge of herbal extraction techniques, phytoactive standardization, and rapid product development strategies. He also has expertise in regulatory affairs for cosmetics and food supplements, both in domestic and international markets, ensuring that products meet global safety, efficacy, and compliance standards.
In addition to his industry leadership, Dr. Vijayakumar has made significant contributions to academia. He has supervised six Ph.D. scholars in the areas of natural product research and pharmaceutical sciences, and has authored over 60 research papers published in peer-reviewed international and national journals. He has also delivered invited lectures and presented research findings at numerous international conferences and scientific seminars, sharing expertise on herbal innovation, product safety, efficacy, and sustainable development. Additionally, he contributed as a visiting faculty member at NIPER, guiding and mentoring future scientists in pharmaceutical sciences.
A strong proponent of clean, sustainable, and scientifically backed herbal solutions, he continues to advance innovations that meet the evolving needs of consumers worldwide.
K.R. Karthikeyan, M.Pharm (Pharmaceutics)
Lead Scientist – R&D
Expert in Pharmaceutical, Herbal & Nutraceutical Product Development
K.R. Karthikeyan serves as the Lead Scientist in the Research & Development division, bringing over 18 years of extensive experience in the formulation and development of pharmaceutical, herbal, and nutraceutical products. His expertise spans the entire product development lifecycle—from concept to commercialization—ensuring that every formulation is both scientifically robust and commercially viable.
Karthikeyan has led the successful development of a wide spectrum of dosage forms including solid orals (tablets, granules, powders), liquid orals (syrups, suspensions), capsules (hard gelatin and soft gelatin), topical applications (gels, creams, ointments), and nutritional and dietary supplements. His in-depth understanding of both Ayurvedic and modern pharmaceutical systems allows him to develop innovative, effective, and consumer-friendly products that meet evolving market demands.
In his current role, he oversees formulation strategy, prototype development, stability studies, scale-up, technology transfer, and supports analytical development and quality assurance functions. His contributions have been pivotal in delivering differentiated products with a strong emphasis on safety, efficacy, and regulatory compliance.
Karthikeyan also plays a key role in regulatory affairs, providing strategic input for product documentation, label claims, and compliance with domestic and international regulatory frameworks. His regulatory knowledge ensures that products meet the required standards for markets in India, the European Union, Southeast Asia, and other global regions.
Throughout his career, he has worked with leading pharmaceutical and nutraceutical organizations, gaining valuable experience in cross-functional project management, formulation troubleshooting, and cross-border product registration. His collaborative approach and technical leadership have made him a trusted expert within the R&D team.
Amruthavalli G.V., M.Pharm (Ph.D)
Lead Scientist | Expert in Skincare, Haircare, Baby Care, Product Innovation & Clinical Research
Amruthavalli G.V. is a distinguished scientist with over 13 years of specialized experience in herbal medicine research, innovation, and end-to-end product development. She integrates modern science with the traditional knowledge systems of Ayurveda and Siddha to lead the development, commercialization, regulatory compliance, and claim substantiation of safe and effective products.
Her expertise covers a wide range of cosmetic and personal care products including skincare, haircare, baby care, pet care, and intimate care. She is skilled in emulsion systems, non-Newtonian creams, surfactant-based formulations, and anhydrous preparations.
Earlier in her career, she pioneered oral solid dosage forms and phytocosmetics leveraging advanced permeation and targeted delivery mechanisms. Notably, she developed direct compression tablet formulations with high herbal actives, eliminating the need for granulation—many of which were successfully commercialized.
During her Ph.D., she focused on herbal-based excipients that reduce drug side effects and enhance therapeutic effects. She also has experience in herbal extraction and phytochemical analysis, working on the isolation, purification, and characterization of phyto-pharmaceutical agents using HPLC, HPTLC, and other advanced tools.
With over 100 publications in reputed peer-reviewed journals, Amruthavalli has deep expertise in preclinical and clinical research across areas like psoriasis, diabetes, vitiligo, inflammation, stress-related disorders, and more. Her work includes anti-allergic evaluations, hypoallergenic studies, and in vitro efficacy research on pigmentation, hair growth, and cellular toxicity.
Beyond R&D, she brings strengths in techno-marketing and scientific communication—bridging the gap between science and market strategy. She is well-versed in regulatory documentation for cosmetics and AYUSH drugs, ensuring compliance with both EU and AYUSH regulations.
She actively engages with medical professionals through CME programs, clinical feedback sessions, and doctor interactions. Amruthavalli has presented her research at major conferences such as the Global Ayurveda Festival and conducts workshops to educate students and professionals on herbal science.
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